Why we love clay

WHY WE
LOVE CLAY

Understanding clay’s healing power, we include it in all our formulations. Clay is a time-honored ingredient in skin and body care, celebrated for its incredible benefits. For centuries, people have relied on clay for its ability to detoxify, absorb odor, regulate oil production, balance the skin’s pH, remineralize, soothe irritation, protect against
environmental damage, strengthen skin’s barrier, reduce inflammation, and more.

NEGATIVE CHARGE
POSITIVE BENEFITS

Clay minerals are beneficial for skin and body care due to their capacity to interact with ions present in pollutants and harmful chemicals such as free radicals. These substances can potentially disturb cellular balance, which may result in skin issues such as premature aging and collagen breakdown. Our ionic clay minerals can bind to these
substances, effectively neutralizing free radicals and potentially reducing oxidative stress. This protective action supports skin and oral health by aiding in the mitigation of environmental damage, thereby contributing to overall well-being in skincare and oral care regimens.

TRACE MINERALS

Clay naturally contains a rich array of trace minerals* that are integral to its beneficial properties for skin and body care. These minerals, such as magnesium, calcium, potassium, and silica, are acquired through clay’s composition and formation process over time. They are
absorbed from the surrounding environment as clay forms through the weathering and decomposition of rocks and minerals. When used in skin and body care products, these trace minerals support cellular function and contribute to both detoxifying and nourishing benefits for healthier skin and body.

*The presence and composition of these minerals can vary based on factors such as the specific geological formation, the source location, and the environmental conditions where the clay formed.