In 2010, our journey into clay-based body care began with an inspiring discovery. At this time, Haim Zion suffered from gum disease and needed extensive treatment. Haim had always been intrigued by the healing power of nature. The holistic benefits of soil minerals enlightened him, and he incorporated them into his daily life, eating edible clay. When he went in for his consultation months later, they were surprised that his gums were healing and in optimal health.

This discovery became the driving force behind our commitment to pioneering clay-infused skin body and hair care innovations.