About Our Clay

IT ALL STARTS

WITH CLAY

Explore the transformative power of clay-based care, where we harness the healing properties of clay in all our formulations*. This time-honored ingredient has been cherished for centuries for its remarkable benefits to personal care.

Clay offers a range of natural solutions, from detoxifying and absorbing odor to balancing oil production and the skin’s pH. It also soothes irritations, protects against environmental stressors, strengthens the skin’s barrier, reduces inflammation, and nourishes the skin.

*excluding Alozin Pain Spray

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Clay minerals are highly valued for their ability to absorb impurities, including pollutants and toxins, making them beneficial for skin, hair, and body care. With a high cation exchange capacity (CEC), they effectively bind to positively charged particles such as heavy metals and interact with harmful ions found in pollutants. By removing these substances, clay helps reduce factors that contribute to oxidative stress, which can lead to issues like premature aging and collagen breakdown. This protective action supports the health of skin, hair, and dental care by aiding in the mitigation of environmental damage and enhancing their overall resilience.

trace minerals

Clay is naturally rich in trace minerals* that play a key role in its benefits for skin and body care. Minerals like magnesium, calcium, potassium, and silica are absorbed from the environment during the clay’s formation through the weathering and decomposition of rocks and minerals. In personal care products, these trace minerals support cellular function, helping to nourish the skin/body and promote overall health and vitality.

*The presence and composition of these minerals can vary based on factors such as the specific geological formation, the source location, and the environmental conditions where the clay formed.

Main Types of Clay we use in our formulations

CALCIUM MONTMORILINITE CLAY

Known for its high mineral content, this clay supports skin repair and rejuvenation, making it ideal for healing and soothing applications.

Bentonite CLAY

Awarded for its exceptional absorption capabilities, it is perfect for detoxifying and deep exfoliation.

KAOLIN CLAY

A gentler option, ideal for sensitive skin. It helps to gently cleanse and exfoliate without stripping the skin of its natural oils.

RED CLAY

High in iron oxide, this clay is excellent for revitalizing and toning the skin, promoting a healthy glow and improving circulation.

*These represent the main clays in our formulas, though additional varieties may be present based on the specific formulation.

EXPLORE OUR BEST SELLERS

Aluminum free • Paraben free • Sulfate free • Flouride free

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